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Frans & Partners International

new senses - new energy - new ambitions

Global aspects include energy, population, crises and safety. The world is changing at an increasing speed and frequency. We must learn to live with the idea that a given situation may be entirely different tomorrow.

At the end of the book, a number of examples of small-scale changes in one's way of looking are discussed that have been initiated in the past. An integral approach to looking for solutions to difficult, complicated problems is advocated.

The problems of the future make it necessary for man to continue to develop. In the postlude a number of summarizing conclusions are given regarding developments in ways of looking at people, things and situations.

The book is published by Gopher Publishers in Amsterdam, the Netherlands (www.gopher.nl)
It can be ordered via the internet (or by telephone: +31(0)20-427 92 04)


  • in the Dutch language (“Manieren van Kijken” ISBN 9789051791747 order)
  • in the English language (“Ways of Looking” ISBN 9789051791730 order)
  • or in a double language edition ISBN 9789051791754 order

To celebrate our bureau's twentieth birthday the book ‘Ways of Looking’ was published.
The author is Dr. Niek Frans.

Ways of Looking’  contains 43 columns.
The columns are written for a broad audience; the reader should not expect pompous theory and extensive references. Those can be found in a wide variety of psychology manuals.
These columns relate to ways of looking at people, things and phenomena, and are divided into personal, social and global aspects.

The personal aspects discuss the personal characteristics and skills of people. These can be developed. Think for example of dealing with stress, or learning to listen, communicate and negotiate.

Examples of social aspects include topics such as differences between people, as well as culture, aggression, appropriation, prosperity and human values.